Every dentist begins his or her career with an image of what it’s going to be like to decide how they want to practice dentistry. This sets the clinic apart.
The vision and mission statements are the touchstone for everything you undertake, from strategic planning, marketing, management and practice building to recruitment, hiring and performance evaluations. These two statements are important, and concrete guides for the future of your practice.
Once the vision and mission are written and digested, the rest of your business activities, including the management and marketing of your practice, have a direction. This makes a positive difference in the lives of children, youth and adults by offering the highest-quality dental care in a private-office atmosphere. The aim of any clinic is to have a team of professional, highly educated, honest, compassionate and committed staff to improve patient health, appearance, self- confidence and overall quality of life.
The vision of a clinic is to be recognized as a dental office providing the highest quality in dental healthcare in a friendly, respectful and comfortable atmosphere.
Dental clinics need to brush up their image because dental tourism has opened the Indian dental market. Today people from world over travel to India seeking affordable dental care, treatment, surgery or procedures. Dental tourism in India is projected to grow at 30 per cent to Rs 9,500 crore by 2015.
