Marketing is a system of activities designed to identify and satisfy consumer needs
and wants. Effective marketing requires both thought and planning. Marketing tactics
are used to implement a marketing plan. Televison and magazine advertisement are
forms of marketing tactics.
The following are a few concepts to keep in mind with regard to marketing
- A management discipline.
An integrated process, which can be visualized as a continuous loop beginning with
research and analysis.
Marketing is based on satisfying the needs of the consumer. It acknowledges that
consumer needs and wants are dynamic and changing.
Marketing is a continuous management function, which allows the service provider
to anticipate and respond to ever changing external influence.
Public Relations: Advertising, promotion, selling are among the different tools
available to marketers.
Product Oriented: Contrary to what many believe, the goal of marketing is not to
make the consumer want the product or service being offered. Nor is it meant to
make people buy things they do not need or want.