Marketing is promoting your dental practice in today's highly competitive world. As a new dentist, you need to attract patients. If you have been in business for some time, you need to prove that you are constantly adapting to new conditions and hence are able to provide the best service for the fees charged.
What is marketing in dental practice?
It is a management discipline, an assimilated continuous process and is entirely consumer oriented. The dental practice involves a dentist marketing his dental treatment, price, office environment, staff and consistency of his service.
The patient's experience in the dental clinic forms the reputation of the dentist. The patient expect punctuality, caring attitude, empathy, friendly environment, respect and courteous communication. They also expect the dental team to remain consistent in the quality of services provided.
There is no fixed fee charged by the dentist. Some change less fee to attract more patients, while the rest charge for the cost of facilities offered. Charge your patients reasonably. Highlight the benefits and the salient features of your services.
Sometimes patients complain of the charges being higher than a general physician. You can explain that your charges are for the specialised professional services and facilities provided.
Impressions are created as soon as a patient walks in for the first time. The cleanliness, the set up, the décor, the response of your assistants all create an image of both your clinic and services.
Insignificant things placed in the visitors area create an impression of inefficiency. Next visualize a serene environment with well ventilated rooms, light music playing in the background, neat and polite receptionist to answer your queries --- spells success, money, organisation and utimately a skilled dentist at the helm. This will draw more pateints to the clinic.
For some doctors, promoting self-practice is unethical. But it is important to attract maximum number of patients to run a clinic cost -effectively. Visibility is crucial at least in the initial period of starting the clinic.
Today there are many ways of promoting practice. You can advertise through a local channel, newspaper, newsletter, brochures, business cards and possibly a website highlighting the salient features of your services. Once patients visit your clinic, make sure you create a lasting relationship through your service and communication. A satisfied patient is brand ambassador for promoting the service you give.Create A Brand
You can create a brand for your clinic by taking the following measures:
Create a close relationship with patients even if you are successful, skilled and offer affordable services. Satisfied patient will speak about you and your quality of service, that too free-of-cost. This word-of- mouth promotion results in branding. Building and sustaining a permanent relationship with patients requires communication skills and creativity. We help you with some tips to take the first steps: